Visitor numbers to Mexico are skyrocketing, especially in resort towns like Cancun. But there’s also a significant increase in travelers driving across the U.S.-Mexico border. In April alone, over 1.3 million people entered Mexico from the U.S. by car or on foot, a 19.7% increase from the previous year.
Tijuana, the most popular border destination in Mexico and the most crossed border city in the world, is worth exploring. With 1.2 million residents, Tijuana is one of the largest cities in northwestern Mexico. Despite its gritty reputation and crime rate, tourists are rarely targeted, and the city embraces tourism.
Tijuana offers a rich cultural experience, especially for those living close to the border who want to visit Mexico without flying. Stroll along Avenida Revolucion, the city’s vibrant main street, and visit the Tijuana Cultural Center, which attracts over a million visitors annually with its fascinating exhibits on the region’s history. Playas de Tijuana, the city’s most popular beach, features a lively boardwalk and a culturally significant border wall. For local produce and handicrafts, check out the El Popo Market, Tijuana’s largest and most well-known market.
Tijuana is also famous for its delicious, authentic Mexican cuisine. While the city is known for its lively bars and nightclubs, the food truly stands out. Zona Río, the upscale commercial center along the river, is home to trendy, fashionable eateries. For traditional cuisine, visit Mole Poblano House, where you’ll find fun, colorful decor, live music, and mouth-watering dishes like epic enchiladas.
Accommodation in Tijuana is very affordable. The Grand Hotel Tijuana offers upscale amenities like a spa, rooftop pool, and fine dining, with rooms starting at $110 per night. The Quartz Hotel and Spa features modern, minimalist interiors and an excellent in-house spa, with rooms offering stunning city views starting at $160 per night. For budget travelers, the 3-star Hotel Ceasars provides comfortable accommodations in great locations for as little as $75 per night.
Safety is a common concern for travelers to Mexican destinations. The U.S. government advises its citizens to reconsider travel to Tijuana due to crime and kidnapping risks. If you drive to Tijuana, stick to main highways and avoid remote areas. Stay alert and exercise the same safety precautions you would in any foreign country. If you fly to Tijuana, note that Phoenix is the only U.S. city with a direct connection.
Despite its low safety rating, Tijuana has a robust tourism industry, and tourists are welcomed. Stay in main tourist areas and avoid dangerous neighborhoods like Reforma, Sánchez Taboada, Camino Verde, and Mariano Matamoros for an enjoyable vacation. Additional safety tips include informing someone of your travel plans, registering with the U.S. Department of State’s Traveler Registration Program, being aware of your surroundings, avoiding walking alone at night, and not carrying large amounts of cash or valuables.